Those who shop at a new Internet cosmetics store may soon be enjoying
the sweet smell of success as well as investors in the company BeautyMerchant.com traded publicly under the ticker symbol BUTY. BeautyMerchant.com represents
a new form of e-commerce that offers a lucky shopper the prospect of winning a
chance to makeover their portfolios.
Shoppers have the opportunity to register and enter a contest on the site to win a year's worth of cosmetics. A winner is selected by the site every two weeks.
The contest, however, isn't the only thing that separates this site from the competition.
E-commerce storefronts of all kinds have turned the retail world into an around-the-clock, global marketplace.
However, many e-retailers are failing to capitalize on this global potential. Either they offer products and services tailored solely to the North American market or they expect their customers to be able to communicate in English.
This site, however, is offering consumers throughout the world online access to 8,000 products with an anticipated increase to 100,000 in two years. The site offers discounted prices on name brands such as Revlon, Loreal, Cover Girl, Maybelline, Neutrogena, Calvin Klein and more The store is open for business 24 hours a day and provides services to customers in a number of languages.
Women 18 to 40 years of age are the site's target audience and it plans to introduce product lines tailored to the needs of pre-teens and customers from different ethnic backgrounds.
The cosmetics e-retailer has already established alliances with EarthLink Network and Planet Shopping Network. Corporate profile for BeautyMerchant. com is available at www.insidewall street.com.
The site also plans to establish sister sites in England and Germany. One way this e-commerce store front hopes to set itself apart from the competition will be through a commitment to customer service that is efficient and recognizes diversity.
For example:
• customers will be able to access products and services in a number of languages, including French, German, Spanish, Japanese and English,
• an in-house beauty advisor is available online to discuss different issues concerning hair, skin and beauty questions each week,
• orders received Monday through Friday are shipped within 24 hours,
• products are shipped via UPS and Federal Express with free shipping for orders over $50 dollars,
• stock and back orders are shipped within ten days or a store credit is issued.
To enter the contest - or invest in the company - visit www.beautymerchant.com. (NAPSI)
