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In every profession, there are those who rise to prominence through their skill, knowledge and judgment. In Public Relations, some of the top ones are legends. Edward Bernays, for example, is credited with advocating the need for corporations to gain favorable opinion and support through good performance properly publicized. Carl Byoir, his associate, is another legend. More and more companies that look for top people like these also are looking to see if a candidate has an Accreditation which demonstrates strategic skills. PRSA membership and a designation such as Accredited in Public Relations (APR) do that and can result in increasing a person's chances of landing a top job. Preparing for the APR exam, which is given twice a year, is also a good way to learn to do what you can't do now. Simply put, it broadens and refreshes your knowledge.
Free Brochure
An informative brochure about the accreditation process for public relations professionals is available free by writing on a business letterhead to: PRSA, 33 Irving Place, New York, NY 10003-2376. You can also call 1-800-WE-R-PRSA or visit the PRSA page on the Internet at http://www.prsa.org. (NAPSI)
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