According to Tory Bers, Vice President of Marketing, Team Concepts North America, a leading producer of award-winning electronic learning toys, "Children learn best when they're having fun. That's why the best toys are both fun and educational."

How does a parent make selections? Bers offers these tips:

• Choose a toy with a high fun quotient, one that you know the child will enjoy.

• Prefer toys based on innovative and educationally correct technology, toys that have won awards or approval from experts.

• Choose toys that are age appropriate. You know the child. So make sure the toy is not too advanced nor not challenging enough.

"For children four to twelve, there is a variety of little laptops for different skill levels. They look like grownup computers but sell for the cost of a toy."

New from Team Concepts this year is the talking I.Q. Superª PC, for ages eight to 12, with 49 challenging activities and four levels of play. It has a 64-key full stroke Qwerty keyboard, a power pointer, plus one or two player games.

Also new, a PC Linkª for Team Concepts' award winning ComQuest Plusª allows children to upload word files and graphics to the family PC. It is the perfect transition toy for the child whose next step is to go on line.

Are these electronic learning toys really toys or are they computers? It's getting harder and harder to tell. For a retailer in your neighborhood, call 1-800-486-0898.(NAPSI)