B4-U-BUY(tm) FYI - Rain Or Shine, Your Hair's Looking Fine

Rain Or Shine, Your Hair's Looking Fine

At least 60 percent of all women in the U.S. must contend with hair that is unruly, rough, dry, and dull. If you're one of them, "hair" this: you don't have to suffer anymore. Here are some tips from hair care experts on what to do with your do:

Don't use products that contain alcohol as they will further dry out the hair.
Do use a moisturizing shampoo to help hydrate your hair.
Don't expose your hair to harsh elements like the sun. When outdoors, try to cover your hair with a hat or attractive scarf.
Do investigate hair moisturizing products. One of the most effective, according to its millions of users, is Frizz-Ease Hair Serum, the heart of an entire haircare system that makes controllable, shiny hair a possibility.

British hairstylist John Frieda, famous for his fashion spreads and celebrity clientele, developed Frizz-Ease Hair Serum to be within reach of every woman. Since 1991, when Drug Store News cited it as the year's most successful product launch, Frizz-Ease Hair Serum continues to be the No. 1 hair styling product, outselling 700-plus hair styling products on the market. The product is unique because it dramatically reduces frizziness, reactivating curls when drying naturally and deactivating frizz for a smooth, chic, shiny straight style after blow-drying.

"Frizz-Ease takes a prescriptive approach to the specific problems associated with naturally frizzy, permed or color-treated hair." Company president, Gail Federici says, "Most styling products are formulated for normal hair and are therefore designed to add body. Yet body is generally the last thing people with this hair type need or want. All the products in the Frizz-Ease line have been formulated to calm, style and control frizzy hair leaving it smoother and shinier and easier to manage."

The Frizz-Ease product line includes shampoo, conditioners and styling products and gets rave reviews from celebrities such as singer Mariah Carey, broadcast journalist Barbara Walters; and actresses Jane Seymour, Emma Thompson, Nicole Kidman and Helena Bonham-Carter.

The Frizz-Ease product line is available at local drug stores.

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